Published: August 24, 2017

Folio21 Furniture

The Folio 21 concept was developed by Bill Benton (formerly of Powell & Co) as an upscale quality home furnishings manufacturer built around top notch design and a unique factory direct shipping format that shortened delivery time and reduced costs. We were called upon to develop a complete web site and trade campaign days before their first market showing. We delivered on time and under budget.

Published: August 24, 2017

Client

Folio21

Every furniture market brings the unveiling of new companies entering the industry with flashy ads and lots of hoopla. But too often, a closer look at the products reveals the same old story behind a new facade....fancy styling with inferior finishes and product details.....sharp promotional pricing achieved by shoddy construction and quality control.

But now we introduce Folio 21, a totally new concept from start to finish, from the way it is designed and built to the manner in which it is manufactured, stored and shipped to the dealer. So innovative is this company’s program, that it brings new merchandising and pricing strategies that even the independent retailer can utilize. The pricing is unbeatable, the styling unique, contemporary and all were achieved without cutting corners in the process.

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