This was a fun project. A creative lady named Julia Sherron decided a wine drinker deserved an insulator for their wine glasses just like beer drinkers. Instead of “Koozies” she named the product “Woozie” (Her idea) and hired us to execute. My experience in apparel manufacturing was invaluable as we designed the first prototype, sourced the material, found a manufacturer, developed the logo and designed all the brochures, packaging, displays, and web site. The product was debuted at the Atlanta Gift Mart and was an immediate success.